Workshops
Dorie Clark’s Marketing Intensive Workshop for Small Business Owners
You’re an expert at your business. But to raise the bar and increase your revenues dramatically, you also need to be an expert in marketing. This intensive workshop is for you if:
- You want to exponentially grow your sales and develop a powerful, well-regarded brand.
- You don’t have the time or the money to learn marketing through trial and error.
- You want to learn how to create a smart, strategic marketing plan over the next 6-12 months and beyond.
This intensive, two-day workshop (contact us to discuss scheduling) will enable you to rapidly accelerate your professional growth and increase sales. Conducted personally by Dorie Clark, a marketing strategy expert who has consulted for clients including Google, Yale University, the National Park Service and the Ford Foundation—as well as political luminaries such as Gov. Howard Dean and former U.S. Labor Secretary Robert Reich—you’ll learn effective, cutting-edge strategies you can apply immediately.
Have you wanted to focus on your marketing, but haven’t found the time, or didn’t know where to start? Dorie Clark’s Marketing Intensive Workshop will allow executives and entrepreneurs to complete six months’ worth of marketing development in only two days. You’ll learn how to create your own marketing plan, and will leave with a detailed, personalized action plan that will take your marketing to an entirely new level. If you want customers to seek you out, for your reputation to precede you, and for your brand to be so strong, you can command the highest fees in your profession—this intimate workshop (with no more than six participants) is necessary to your professional development.
How much more can your company earn with a stronger media presence, a more robust social media strategy, and a crisper value proposition? Working directly with Dorie Clark—called “an expert at building brands” by former Democratic National Committee Chairman Howard Dean—you’ll spend two days learning to take charge of your company’s marketing, so you’ll never again be dependent on outside firms or trial and error.
In the Marketing Intensive Workshop, you’ll learn to dramatically increase your sales by:
- Identifying what’s most valuable to your customers and creating compelling ways to communicate with them
- Winning business through cutting-edge Web 2.0 and social media techniques
- Creating a strategic earned media plan and building relationships with reporters
- Mastering interview techniques and communicating your brand powerfully
- Turbo-charging the impact of your print and online materials
- Drawing in new customers through your marketing and networking
- Ensuring repeat business—so you no longer leave money on the table
You’ll also connect with other like-minded professionals, build a network of support, and enjoy meals together at the best Boston-area restaurants (included in the cost of your registration).
Sample Agenda
Sunday
6:30 p.m.: Group dinner
Monday
8:00 a.m.: Continental breakfast
9:00 a.m.: Brand development and identifying your value
10:30 a.m.: Power Communications with your customers
12:00 p.m.: Group lunch
2:00 p.m.: Building an unstoppable media strategy and connecting with reporters
3:30 p.m.: Mastering interview techniques
6:00 p.m.: Group dinner
Tuesday
8:00 a.m.: Continental breakfast
9:00 a.m: Turbo-charging your print and online presence
10:30 a.m.: Cutting-edge social media and Web 2.0 strategies to win you business
12:00 p.m.: Group lunch
2:00 p.m: Networking success—how to bring in new clients
3:30 p.m.: Ensuring the repeat sale
5:00pm: Depart
Tuition
Tuition for this workshop is $5000 per person. Contact us with questions or to discuss scheduling.
Cancellation policy: No cancellations, but full credit will be given for future courses/workshops.
