Keynote Speaking & Workshops

Dorie Clark helps businesses and associations increase sales and enhance their brand.

Read testimonials about Dorie Clark's professional speaking and see a list of her upcoming and past speaking engagements. You can also watch clips from her speeches.

Sample Topics

Seven Secrets of Rainmaking: Explosive Growth for Your Business

You’ve worked hard to build your business. But to truly thrive, you also have to be a rainmaker. In this talk, you’ll learn how to:

Position yourself as an expert
Develop positive relationships with reporters
Build a powerful reputation in the community
Generate new clients from networking events
Leverage new business from your existing clients
Ensure your brand is strong enough that clients will pay almost any price to work with you

Unstoppable Online Branding: How to Build a Powerful Reputation

Whether you’re an entrepreneur, CEO, or manager, you and your company can benefit from cultivating a powerful brand. Take charge of your reputation online. You’ll learn essential strategies to:

Leverage social networking (including Facebook and LinkedIn) to build your brand
Establish yourself as an trusted expert through proven blog strategies
Deploy the power of online video and podcasting to cement your reputation
Gain maximum impact from Twitter—and recognize what it can and can’t do for your business

Acing the Interview: Media Relations Techniques for Executives

Media coverage can make or break your company. Don’t miss your opportunity to win positive publicity. You’ll learn how to:

Develop irresistible soundbites
Cope with combative questions
Go “off the record” without getting burned
Control the conversation subtly and effectively

Crisis Communication: Do’s and Don’ts to Protect Your Reputation

In a world where perception rules, how do you keep your company safe? You’ll learn how to prevent communication crises and immediately turn the situation around if something does occur. Topics will include:

Determining your company’s weak spots—and steps you can take now to protect your brand
Controlling the media agenda
When and how to release negative information
How to respond to reporters’ dangerous questions

How to recover and rebuild your brand after a crisis hits

How to Become a Referral Magnet

Do your job well and clients will find you—right? Unfortunately, that’s usually not the case. In this talk, you’ll learn to:

Ask clients for referrals without turning them off or seeming pushy
Develop your own, personal “referral ask” that you feel comfortable delivering
Know when it’s appropriate to ask—and when it isn’t
Cultivate powerful client relationships that keep your customers coming back—and inspire them to tell their friends

The Eight Mistakes of Web 2.0—and How Your Company Can Avoid Them

These days, every company knows it needs an online strategy. Businesses spend a fortune on new initiatives—but too often, an arms race to obtain Facebook fans leads to common mistakes that can derail the entire effort. In this talk, you’ll learn why:

“Going viral” may be the wrong goal for your company
Quantity can trump quality online
How many Twitter fans you have is irrelevant
And how to outstrip the competition, each and every time, by ensuring your online strategy advances—but doesn’t drive—your overall business strategy

Overcoming Geek-Speak: Effective Communication for Science and Technology Professionals

Do you ever have to make presentations to executives or customers without a technical background? Do you ever feel like they don’t understand what you’re saying? Communicating effectively is key to your career success and helping your company thrive. You’ll learn to:

Boil down the information your clients and coworkers actually need
Use stories and metaphors to make your point
Powerfully demonstrate how your initiatives connect to their business goals

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